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April 8, 2015

Good Product + Bad Demo = No Business

News, Product Development /

Why are so many presentations meh when we’re so passionate about our products? How can so much noise deliver so little insight? For the past several years, I’ve been a judge for an industry award program. While all the products are pretty cool, fill a need and do it well, presentation quality is all over the map. This year two were great, one good, one okay and one fairly heinous. Each of these products was a true contender for the top prize, but I crossed two of them off the list due to the mediocre presentations. All of the stumbles were avoidable. What are a few easy improvements — and pitfalls to avoid — when presenting a product?

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Inside Metrics: The Four Basic Secrets to Leveraging Your Numbers

Best Practice and How To, Business Operations, Business Strategy, FInance, Paywall, Revenue and Sales, Subscriber Acquisition, Subscriber Only /

The Four Basic Secrets to Leveraging Your Numbers will outline a few fundamental secrets to building a reporting infrastructure that you can really leverage. There are four in all: Have a clear, actionable purpose behind every metric;To think like a marketer, obsess about drivers — not total numbers;Benchmark your marketing drivers in these three ways; and,Align marketing, finance and operations metrics at the outset.

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Upping the Data Ante

Data and IoT, News /

Step back a bit from the fray and you’ll see an interesting evolution in the world of data: from providing lists of people or entities that might be prospects, to lists of people or entities that should be prospects, based on something they have done (think sales triggers). Now we’re beginning to move squarely into what used to be the realm of science fiction: identifying prospects before they have done anything at all.

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The New Yorker Grows Subscribers After Opening its Archive

Business Strategy, News, Technology /

As The New Yorker planned the re-launch of its paywall last summer, it also left the doors open for five months to its archive of stories dating back to 2007. This simple decision turned out to be quite effective in growing the publication’s overall subscriber base. For the voracious fans of The New Yorker’s journalism, the decision was a dream come true. The publication had operated a paywall for many years where only 25% of new…

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Subscription Service Oyster Adds E-Book Sales to its Offerings

Business Media and Publishing, Business Strategy, Industry Announcements, News /

Oyster, sometimes referred to as the Netflix for e-books, is now selling e-books, giving subscribers and non-subscribers the opportunity to purchase millions of e-books, according to The Verge. Prior to this addition, Oyster offered unlimited access to more than 1 million titles to subscribers for $9.99/month. In other words, readers can rent the books, similar to how a Netflix subscription works. Now, however, book lovers can also buy e-books directly from the Oyster app to read…

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