The New Yorker Grows Subscribers After Opening its Archive
As The New Yorker planned the re-launch of its paywall last summer, it also left the doors open for five months to its archive of stories dating back to 2007. This simple decision turned out to be quite effective in growing the publication’s overall subscriber base. For the voracious fans of The New Yorker’s journalism, the decision was a dream come true. The publication had operated a paywall for many years where only 25% of new…
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