Welcome to Inside Metrics!  In these Metric Guides I'll show you the key performance indicators you need to track, but more importantly, I'll show you how to use them to improve your business and make better decisions.

In this Guide, The Four Basic Secrets to Leveraging Your Numbers,  we'll start the series with a few fundamental secrets to building a reporting infrastructure that you can really leverage.  There are four in all:

Have a clear, actionable purpose behind every metric. To think l...