Table of Contents have been shown to improve performance and engagement with newsletters, so paidContent was smart to include a list of headlines at the top of their newsletter. But then they decrease its effectiveness by embedding anchor links instead of hyperlinks!
paidContent’s Newsletter Compromises TOC Best Practice with Anchor Links Read More »
If you’ve got loyal subscribers they’ve probably already told their friends or co-workers about you. Why not capitalize on that free Word-of-Mouth marketing with a Friends and Family discount?
New York Times Encourages WOM with Friends and Family Offer Read More »
Text-only emails can have a more one-to-one feel, and can be especially great when presenting existing email recipients with a premium offer.
PR News Text-Only Email Upsells Newsletter Subscribers on Subscription Read More »
When you have a robust list of free registered users, you should routinely try to upsell them into a premium membership. But your messaging shouldn’t be routine. See how Marketing Profs created a unique message for its standard offer.
Marketing Profs Makes Pro Offer to Free Users Read More »
We like this standard introductory offer from The Boston Globe for the simplicity of its design and copy.
Boston Globe’s Introductory Subscription Offer for 99c for 8 Weeks Read More »
A number of legacy and online publications struggle with shifting from free to paid. While this transition is manageable (see specifically our Case Study on TheDay.com), we thought this email from Folio: illustrated both best and worst practices.
How NOT to Announce a Paywall Read More »
There’s a lot of tips out there about email and content marketing, but what if your product is content? In this in-depth How-To, we highlight email marketing best practices for online publishers and other subscription sites that make their money through their premium content. Discover benchmark statistics, the virtues of in-house and third-party lists, great subject line keywords, and how you can best adhere to CAN-SPAM laws. Plus, we list 15 best practices you should observe and 6 advanced steps for the seasoned email marketer. Finally, we offer 16 creative samples to steal from and inspire your next email campaign!
Email Marketing Basics for Subscription Content Read More »
Did you know that email marketing is the best acquisition tactic for subscription sales, as reported by more than 150 subscription site executives in our 2013 Online Subscription Benchmark Report? Yet, while there’s a plethora of tips out there for email marketers, few are tailored for subscription content, i.e., marketers whose content is the product. But if you’re trying to sell your premium content to loyal free users, here are three great tips to optimize your campaigns: Make…
3 Email Marketing Tips for Paid Content and Online Subscription Sales Read More »
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