We like this announcement from the New Yorker about its new digital edition because not only does it have great benefit copy, but also a link to clear instructions on how to download the digital edition from multiple devices. A must-have for older audiences!
New Yorker Announces Digital Edition, Makes Downloading Easy for Subscribers Read More »
Now here’s a great example of how a legacy publication should announce and sell a digital edition. Writer’s Digest didn’t offer it for free, but did create a great email campaign.
Writer’s Digest Upsells PDF Editions for iPad and Tablets Read More »
Are you launching a sister-site or complimentary subscription to your main brand? Copy ideas from this ConsumerReports.org launch campaign for their ShopSmart magazine.
ConsumerReports.org Cross-Sells Shop Smart with Pre-Filled Landing Page Read More »
Hulu’s save attempt uses graphics instead of text to convey the depth of their content and get users to complete the registration form. A clean and concise design!
Hulu’s Save Attempt Combines Wit and Graphics Read More »
If you’re worried that an email blast to your list on behalf of a third party will increase unsubscribes, then here’s an original solution.
Third-Party Gets Tweetable Copy in B2C Newsletter Read More »
When sending an email blast on behalf of advertisers who want to offer a download, collecting many in one email can make it seem like you’re offering your email list a content library — and likely decrease unsubscribes.
Marketing Profs Makes Lead Generation Look Like a Content Library Read More »
Most subscription sites know that diversifying revenue streams with events is a smart move. But how do you promote events to your subscribers effectively? Steal some ideas for a numbered list and a great subject line with this email marketing sample.
Promote Events With Numbered Lists and Highlight Best Numbers in the Subject Line Read More »
There’s a lot of tips out there about email and content marketing, but what if your product is content? In this in-depth How-To, we highlight email marketing best practices for online publishers and other subscription sites that make their money through their premium content. Discover benchmark statistics, the virtues of in-house and third-party lists, great subject line keywords, and how you can best adhere to CAN-SPAM laws. Plus, we list 15 best practices you should observe and 6 advanced steps for the seasoned email marketer. Finally, we offer 16 creative samples to steal from and inspire your next email campaign!
Email Marketing Basics for Subscription Content Read More »
Convert. Retain. Grow.
©2025 Authority Media Network, LLC. All rights reserved. Reproduction without permission is prohibited.
