Now here's a great example of how a legacy publication should announce and sell a digital edition. First, Writer's Digest is upselling the digital edition -- not giving it away for free or including it in a print subscription. Second, the copy is clear and concise, with a nice image and hefty discount for new subscribers. We would have liked a button that stood out more (maybe in red), but overall this is a great email offer....
HELLO!
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