Are you launching a sister-site or complimentary subscription to your main brand? Copy ideas from this ConsumerReports.org launch campaign for their ShopSmart magazine. The email itself, sent to current ConsumerReports subscribers, is fairly standard - albeit well done with strong benefit copy in slightly-larger than normal type, plus a compelling red button. The email does not mention money at all. The landing page is where the marketers get really smart. Instead of sending clicks to a generic ...