Netflix’s Email to Save Trial Abandons

In this Marketing Sample, we look at a “save attempt’ email from Netflix. Netflix’s homepage is designed to be one big conversion funnel for

Netflix’s homepage is designed to be one big conversion funnel for its free trial (with credit card). But still, some visitors abandon the form.

To save those lost subscribers, Netflix quickly issues a save attempt email. Note: the technique requires breaking your conversion funnel into at least two parts, with the first part asking for simply an email address.

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