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FT.com Welcomes Registered Users with 5-Part Email Series

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We all know onboarding tactics are critical, not only for conversion, but retention as well. That's why The Financial Times employs a five-part welcome email series for registered users (these aren't even paying subscribers, which shows how serious FT is about conversion). We especially like how the first email is more nuts and bolts, giving registered users vital information and different ways to engage with the publication. The subsequent emails then do a nice job of highlighting benefits and ...

 

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Minal Bopaiah

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