Farmers Only serves a unique market -- farmers looking to date other farmers. So it's natural a lot of potential subscribers would have a lot of questions. Therefore, the site smartly re-purposed its FAQ section as a welcome email to registered users who fail to complete the subscription sign-up. Not a bad way to kill two birds with one stone! Just make sure your FAQ section has some good marketing copy and isn't too dry (a common problem with FAQ sections)....
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