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Five on Friday: Customer-First Marketing, Content Errors, and Branding

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If you haven't noticed yet, we've brought back Five on Friday. This week we explore how brands are investing in platforms but not in exclusive content, how one subscription company, Deliveroo, is expanding its brand through TV, what customer-first marketing means, how content mistakes can harm both your brand and your SEO, and we'll give you a sneak peek at what you'll learn in our next free webinar, "How to Maximize Renewals." Vice CEO: Brands are investing in platforms b...

 

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Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!
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