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March 3, 2017

Five on Friday: Customer-First Marketing, Content Errors, and Branding

Auto-renew Subscription, Business Services, Consumer Services, Customer Service, News, Product Development, Revenue and Sales, SaaS and Cloud Services, Subscriber Acquisition, Subscriber Only, Subscriber Retention, Subscription Business Marketing /

If you haven’t noticed yet, we’ve brought back Five on Friday. This week we explore how brands are investing in platforms but not in exclusive content, how one subscription company, Deliveroo, is expanding its brand through TV, what customer-first marketing means, how content mistakes can harm both your brand and your SEO, and well give you a sneak peek at what youll learn in our next free webinar, How to Maximize Renewals.

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Spotify Is Testing Hi-Fi Sound for Possible Premium Subscription

Auto-renew Subscription, Business Operations, Consumer Services, Entertainment and Streaming, News, Paywall, Product Development, Revenue and Sales, Subscriber Acquisition, Subscription Apps /

Spotify may be emulating Tidal with a proposed Hi-Fi premium subscription tier, reports The Verge. Earlier this week Spotify started running A/B tests for the new “hi-fi quality lossless” streaming product called Spotify Hi-Fi, with its premium subscribers at different price points ranging from $5 to $10. Spotify is staying quiet about the details though. According to The Verge, when they asked Spotify for a comment, a spokesperson told them, “We are always testing new products and offers but have no news to share at this time.”

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