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Here’s a great A/B test lesson from Surfline, the focus on this week’s Case Study on Subscription Site Insider. Surfline, a freemium subscription site providing
According to blog post by the company’s CEO, Hulu is ending 2012 with 3 million paying subscribers and $695 million in total company revenues. That’s
Redbox, the purveyors of DVD kiosks near drugstores around the country, is looking to compete directly with Netflix by launching its own video streaming subscription
Piano Media, which has seen previous success from its national paywall implementation in eastern Europe, is getting into the indie film business. The company just
Amazon introduced a new pricing option for its “Prime” service this week — $7.99/month instead of the normal $79.99 a year. While basic math lets
Video streaming subscription site Netflix has been aggressively launching in international markets in recent months, which seems like good business sense. But unfortunately, the company’s
Most paid content and subscription site owners instinctively withhold information about their revenues and profit distribution. While that’s understandable, some paid content sites are finding
If you’re not an Anime fan, you probably haven’t heard of Crunchyroll, a San Francisco-based subscription site streaming a blend of Anime, Korean drama and
For a long time, long-form letters have been a tried and true conversion tactic for postal direct mail — especially for financial newsletters. And many
We all know that you should have a user-friendly account management section on your subscription site that lets subscribers cancel online. It’s a much better

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