January 17, 2013

Here’s a great A/B test lesson from Surfline, the focus on this week’s Case Study on Subscription Site Insider. Surfline, a freemium subscription site providing ocean forecasts for surfing enthusiasts, wanted to increase its trial offer conversion. George Roletter, Vice President of Subscriptions and Product Marketing, told us how the site had already split their trial conversion process, making it possible to email prospects who abandoned the trial form. So the site then tested the marketing…