LoveFilm Struggles to Maintain UK Market Share Despite Savvy Growth Strategy
Despite having more than 2 million subscribers and over 70,000 titles available, Amazon-owned LoveFilm seems to be struggling. The most compelling piece of evidence? Apparently, they’re sending door-to-door salesmen out to sign up subscribers. Netflix seems to be the LoveFilm’s biggest competitor (despite the fact that Netflix claims its main competitors are broadcasting companies). LoveFilm seems to be losing subscribers so quickly, it now requires that existing subscribers CALL to cancel subscriptions (a definite worst practice…
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