Piano Media To Screen Independent Film Behind National Paywall

Piano Media, which has seen previous success from its national paywall implementation in eastern Europe, is getting into the indie film business. The company

Piano Media, which has seen previous success from its national paywall implementation in eastern Europe, is getting into the indie film business.The company just announced that it will be screening “From Fico to Fico,” an independent documentary about the Slovak judiciary by controversial filmmaker Zuzana Piussi.Apparently, multiplex cinemas were against distributing the film. But Piano Media has teamed up with Slovak newsweekly “.tžde?” to offer the movie to subscribers. (The monthly subscription cost of €3.90 is cheaper than the average Slovak movie ticket which varies between €5 and €8.)It’s a disruptive, but risky, move by Piano.On the one hand, Piano is showing how the Internet can help promote independent films, as well as a more democratic media environment.But Piussi is currently facing charges and up to two years in prison for filming a judge for her last movie. If convicted, it’s unclear if Piano would be help liable for any damages or criminal activity. Either way, it’s likely that Piano will need to consult a legal team.But overall, paywall publications would be wise to look to team up with independent filmmakers to offer subscribers something online that they can’t get elsewhere. And a controversial film can produce a lot of buzz, offsetting any legal fees. But some sites may want to avoid legally messy films and stick with independent films that are promising on other merits — star power, controversial topics, or just good content by a filmmaker who can’t afford a Hollywood marketing budget.žde?” to offer the movie to subscribers. (The monthly subscription cost of €3.90 is cheaper than the average Slovak movie ticket which varies between €5 and €8.)It’s a disruptive, but risky, move by Piano.On the one hand, Piano is showing how the Internet can help promote independent films, as well as a more democratic media environment.But Piussi is currently facing charges and up to two years in prison for filming a judge for her last movie. If convicted, it’s unclear if Piano would be help liable for any damages or criminal activity. Either way, it’s likely that Piano will need to consult a legal team.But overall, paywall publications would be wise to look to team up with independent filmmakers to offer subscribers something online that they can’t get elsewhere. And a controversial film can produce a lot of buzz, offsetting any legal fees. But some sites may want to avoid legally messy films and stick with independent films that are promising on other merits — star power, controversial topics, or just good content by a filmmaker who can’t afford a Hollywood marketing budget.žde?” to offer the movie to subscribers. (The monthly subscription cost of €3.90 is cheaper than the average Slovak movie ticket which varies between €5 and €8.)It’s a disruptive, but risky, move by Piano.On the one hand, Piano is showing how the Internet can help promote independent films, as well as a more democratic media environment.But Piussi is currently facing charges and up to two years in prison for filming a judge for her last movie. If convicted, it’s unclear if Piano would be help liable for any damages or criminal activity. Either way, it’s likely that Piano will need to consult a legal team.But overall, paywall publications would be wise to look to team up with independent filmmakers to offer subscribers something online that they can’t get elsewhere. And a controversial film can produce a lot of buzz, offsetting any legal fees. But some sites may want to avoid legally messy films and stick with independent films that are promising on other merits — star power, controversial topics, or just good content by a filmmaker who can’t afford a Hollywood marketing budget.žde?” to offer the movie to subscribers. (The monthly subscription cost of €3.90 is cheaper than the average Slovak movie ticket which varies between €5 and €8.)It’s a disruptive, but risky, move by Piano.On the one hand, Piano is showing how the Internet can help promote independent films, as well as a more democratic media environment.But Piussi is currently facing charges and up to two years in prison for filming a judge for her last movie. If convicted, it’s unclear if Piano would be help liable for any damages or criminal activity. Either way, it’s likely that Piano will need to consult a legal team.But overall, paywall publications would be wise to look to team up with independent filmmakers to offer subscribers something online that they can’t get elsewhere. And a controversial film can produce a lot of buzz, offsetting any legal fees. But some sites may want to avoid legally messy films and stick with independent films that are promising on other merits — star power, controversial topics, or just good content by a filmmaker who can’t afford a Hollywood marketing budget.žde?” to offer the movie to subscribers. (The monthly subscription cost of €3.90 is cheaper than the average Slovak movie ticket which varies between €5 and €8.)It’s a disruptive, but risky, move by Piano.On the one hand, Piano is showing how the Internet can help promote independent films, as well as a more democratic media environment.But Piussi is currently facing charges and up to two years in prison for filming a judge for her last movie. If convicted, it’s unclear if Piano would be help liable for any damages or criminal activity. Either way, it’s likely that Piano will need to consult a legal team.But overall, paywall publications would be wise to look to team up with independent filmmakers to offer subscribers something online that they can’t get elsewhere. And a controversial film can produce a lot of buzz, offsetting any legal fees. But some sites may want to avoid legally messy films and stick with independent films that are promising on other merits — star power, controversial topics, or just good content by a filmmaker who can’t afford a Hollywood marketing budget.žde?” to offer the movie to subscribers. (The monthly subscription cost of €3.90 is cheaper than the average Slovak movie ticket which varies between €5 and €8.)It’s a disruptive, but risky, move by Piano.On the one hand, Piano is showing how the Internet can help promote independent films, as well as a more democratic media environment.But Piussi is currently facing charges and up to two years in prison for filming a judge for her last movie. If convicted, it’s unclear if Piano would be help liable for any damages or criminal activity. Either way, it’s likely that Piano will need to consult a legal team.But overall, paywall publications would be wise to look to team up with independent filmmakers to offer subscribers something online that they can’t get elsewhere. And a controversial film can produce a lot of buzz, offsetting any legal fees. But some sites may want to avoid legally messy films and stick with independent films that are promising on other merits — star power, controversial topics, or just good content by a filmmaker who can’t afford a Hollywood marketing budget.žde?” to offer the movie to subscribers. (The monthly subscription cost of €3.90 is cheaper than the average Slovak movie ticket which varies between €5 and €8.)It’s a disruptive, but risky, move by Piano.On the one hand, Piano is showing how the Internet can help promote independent films, as well as a more democratic media environment.But Piussi is currently facing charges and up to two years in prison for filming a judge for her last movie. If convicted, it’s unclear if Piano would be help liable for any damages or criminal activity. Either way, it’s likely that Piano will need to consult a legal team.But overall, paywall publications would be wise to look to team up with independent filmmakers to offer subscribers something online that they can’t get elsewhere. And a controversial film can produce a lot of buzz, offsetting any legal fees. But some sites may want to avoid legally messy films and stick with independent films that are promising on other merits — star power, controversial topics, or just good content by a filmmaker who can’t afford a Hollywood marketing budget.

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