October 18, 2012

Case Study Lessons: JTS.tv Markets its Business Model to Get Subscribers

Most paid content and subscription site owners instinctively withhold information about their revenues and profit distribution. While that’s understandable, some paid content sites are finding success by marketing their business model along with their content. Take for example JTS.tv, the subject of this week’s Case Study on our sister site Subscription Site Insider. Jumping on the emerging trend of original, Internet television, the site is committed to promoting quality, independent television. To do so, the site…

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JTS.tv Promotes and Profits from Original Internet TV with a Subscription-Only Model

JTS.tv founded a new network that offers original, online-only television programming exclusively through subscriptions. CEO Carter Mason spoke to us about how the site is curating original content through exclusive and semi-exclusive licensing deals and converting 80% of trial takers to paying subscribers.

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