According to blog post by the company’s CEO, Hulu is ending 2012 with 3 million paying subscribers and $695 million in total company revenues. That’s a 73% increase over 2011 revenues, which were $400 million, and a 100% increase in subscribers, which was 1.5 million in 2011.Given that the monthly subscription rate is $7.99, paying subscribers should account for more than $287 million in subscription revenues, or 41% of total company revenues. This is a bit at odds with information attributed to CEO Jason Kilar by GigaOm, which claims the company’s subscription revenues are over 50% of total revenues. Nevertheless, Hulu does seem to be moving in that direction and has made a healthy profit from a paid content model combining both subscriptions and digital advertising.In fact, in his blog post, Kilar attributed the company’s success to its hybrid model: “At Hulu, we are doubly fortunate in that we are at the crest of two massive waves that we believe will persist for the long term: the rise of online video advertising and the rise of online video subscription services.”The company is also expanding its distribution; subscribers can now access content through Apple TV, Nintendo Wii and Wii U, Windows 8 tablets, and a plethora of Android tablets and phones. The company is also expanding its subscription service into the Japanese market.
Hulu Plus Makes An Estimated $287M in Subscription Revenues
According to blog post by the company’s CEO, Hulu is ending 2012 with 3 million paying subscribers and $695 million in total company revenues.