Subscription Business Marketing
Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.
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If you haven’t noticed yet, we’ve brought back Five on Friday. This week we explore how brands are investing in platforms but not in exclusive
In an interesting twist, Israel-based mobile ad blocking company Shine has rebranded itself as Rainbow and, instead of selling network-level ad blocking products to mobile
Last week YouTube canceled PewDiePie’s show because of anti-Semitic jokes and Nazi imagery from videos dating back to August 2016, reports Digital Trends. In a
Convincing people to become a member of your program is one thing. Getting them involved and turning them into a fully engaged member is something
When a new member joins your subscription service, publication, or association they go through a three-step process as they mature into (ideally) life-long customers. Robert
In this week’s subscription news headlines, Business Insider tells us that Amazon is making non-Prime members pay higher prices at its brick-and-mortar bookstores, Ken Doctor
Last week Facebook officially announced new ways for publishers to monetize Instant Articles, the social media network’s DIY publishing platform designed to create fast-loading, interactive,
Last week JDM Accessory Vault launched a fashion subscription service for men to offer affordable fashion accessories for upcoming young professionals. For less than $20
Satellite radio service SiriusXM (NASDAQ: SIRI) will start reaching a whole new audience with the launch of a six-month, standalone streaming music subscription service priced
Consumer Reports is celebrating its 80th year with a redesign, complete with a new color scheme, rating system and tiered membership options. Many of the
