Facebook Gives Publishers More Options for Monetizing Instant Articles
Last week Facebook officially announced new ways for publishers to monetize Instant Articles, the social media network’s DIY publishing platform designed to create fast-loading, interactive, immersive articles on Facebook. To date, about 100 publishers have put their content on Instant Articles. Will these new changes encourage holdouts like the Wall Street Journal, ESPN and CBS News to finally try Instant Articles? Will the improvements act as an incentive to current Instant Articles’ publishers to publish more frequently?
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