Subscriber Retention
It’s no secret that the most important thing you can do as a subscription merchant is keeping your paying customers happy and coming back for more – keep them renewing, that is! That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.
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Monthly digital subscription costs are overtaking those of Cable TV, and not many consumers seem to care. The growing devolution of paid television consumption continues
In February of this year, World Wrestling Entertainment (WWE) promised to give wrestling fans 24/7 access to their favorite wrestlers and events by switching from
Office 365 Home and Personal gained 1.5 million subscribers last quarter, an increase of 27% over the previous quarter, bringing the total number of subscribers
In May, we published a Case Study on CellarTracker, an interactive database for wine enthusiasts that lets users track their wine inventory with a “voluntary
World of Warcraft, the massive multiplayer online game, lost 800,000 paying subscribers between April and June of this year, according to financials released by the
The majority of subscription sites are failing to leverage the power of email marketing for retention and renewals, according to Subscription Site Insider’s new Email
The rumor mill says local newspaper are dying, but The Texas Tribune is demonstrating how digital-native local news can flourish, even with a nonprofit model.
Adobe just announced this week that it plans to make photos available to users of its Lightroom software even if they should cancel their Creative
Subscribers to Adobe’s Creative Cloud, Web-based software were left without access to Adobe’s many software products last Friday when the company had a database software
By Minal Bopaiah The consumer magazine industry has been slow to adopt its content, marketing and subscriptions to anything online or digital. But in Subscription
