Subscriber Retention

It’s no secret that the most important thing you can do as a subscription merchant running your subscription, membership or recurring revenue business is keeping your paying customers happy and coming back for more – keep them renewing, that is!

That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.

Here are some of our most popular & evergreen content focused on Subscriber Retention:

Interested in on-demand training? Check out:

  • Subscription Fundamentals: RETENTION, with Robert Skrob. Learn the essentials and tactics of retention, including how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
  • Subscription Fundamentals: PAYMENTS, with Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
  • Subscription Show 2020 On-Demand with an entire track focused on subscriber retention and 77 sessions dedicated to the latest subscription economy trends and intel.

Check out all of our Subscriber Retention information below – both news and subscriber-only – organized by date:

Contact Any Celebrity Generates $1M+ by Staying Nimble in a Changing Market

Through a powerful database and switching from a B2C to a B2B focus, Contact Any Celebrity is able to generate more than $1 million a year in revenues. Learn how Founder Jordan McAuley tested his prices to generate more revenue with fewer sign-ups, as well as why he decided to go with a $1 trial instead of a free one. Plus, learn a new tip for testing your market's receptivity to live events, and how you can make money from events without ever having to host one. This is a must-read, especially for other B2B sites that should be creating industry-specific databases of their own!
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

How ExpertClick Increases Retention By Encouraging Member Activity

While membership and dating sites can be a great subscription revenue Model, they have their own unique challenges as well. One of those challenges is having high user engagement on the site. After all, your members are your content creators and the reason why new members join, so if no one's using the site, you're sure to go under.One way ExpertClick -- a membership site that connects journalists and topical experts -- motivates its members…

Come Learn How Harvard Health Used Print Mail To Increase Online Retention

The other day, I was talking with Helen Hoart, the former marketing agent for Harvard Health newsletters, and she let me in on an interesting tidbit.Helen helped Harvard Health transition from print-only newsletters to electronic PDFs. But when it came to renewals, she used a mixed-media approach."After testing, we settled on a combination of print and online renewals even though we were serving electronic-only subscriptions," Helen wrote in an email recently. This is a very…

Why Subscription Retention Rates Slip Over Time for Newer Paywalls

Dan Burkhart of Recurly just posted a great chart showing why it's dangerous for paywalled publishers to forecast revenues based on their first year's retention rates especially if your content was originally free. Your biggest fans and long-term readers of your free content are not only more likely to convert to paying than any other audience, they are also more likely to pay for a lot longer. Old-time fan paid membership accounts tend to have fabulous…

44.7% of SiriusXM’s Promotionally-acquired Subscribers Keep Paying

According to data-crunching from Brad Alvarez of, 47.1% of new subscribers SiriusXM acquired through promotions last quarter, continued to pay for service after their promo term ended. That's a moderately high stick rate for paid content subscriptions. The most surprising data in Brad's report was that SiriusXM has a typical monthly churn rate of just 1.2-2%.That's insanely low churn. In fact, we're not sure how that's possible unless 100% of "involuntary churn" is backed out of…

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