Subscriber Retention

It’s no secret that the most important thing you can do as a subscription merchant running your subscription, membership or recurring revenue business is keeping your paying customers happy and coming back for more – keep them renewing, that is!

That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.

Here are some of our most popular & evergreen content focused on Subscriber Retention:

Interested in on-demand training? Check out:

  • Subscription Fundamentals: RETENTION, with Robert Skrob. Learn the essentials and tactics of retention, including how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
  • Subscription Fundamentals: PAYMENTS, with Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
  • Subscription Show 2020 On-Demand with an entire track focused on subscriber retention and 77 sessions dedicated to the latest subscription economy trends and intel.

Check out all of our Subscriber Retention information below – both news and subscriber-only – organized by date:

44.7% of SiriusXM’s Promotionally-acquired Subscribers Keep Paying

According to data-crunching from Brad Alvarez of, 47.1% of new subscribers SiriusXM acquired through promotions last quarter, continued to pay for service after their promo term ended. That's a moderately high stick rate for paid content subscriptions. The most surprising data in Brad's report was that SiriusXM has a typical monthly churn rate of just 1.2-2%.That's insanely low churn. In fact, we're not sure how that's possible unless 100% of "involuntary churn" is backed out of…

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