April 3, 2014

Case Study Lessons: Nonprofit B2C Magazine Gets 80% Retention and $1.6M in Revenue with Online Memberships

By Minal Bopaiah The consumer magazine industry has been slow to adopt its content, marketing and subscriptions to anything online or digital. But in Subscription Site Insider’s Case Study on Tricycle this week, we see irrefutable proof that the online and digital environment isn’t death to consumer magazines, especially if publishers are willing to adopt multi-channel marketing and adapt content. Editor and publisher James Shaheen spoke with our Katherine Noyes exclusively about how the formerly print-only magazines is…

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Nonprofit Tricycle Magazine Garners $688,000 with Online Memberships

When you’ve got a passionate community of readers like Tricycle does, you have to tread carefully when it comes to changing your revenue model. We spoke with editor and publisher James Shaheen recently about Tricycle’s decision in 2008 to switch to an online membership model and how it not only slashed the nonprofit’s fundraising burden, but also led to a $200,000 revenue surplus last year. Read on to discover how the site is getting a 10% free-to-paid conversion rate, an 80% retention rate, using focus groups for price testing, and upselling subscribers on events and retreats. This is a great Case Study for any mission-oriented or nonprofit publication that thinks financial sustainability is outside its grasp!

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