July 31, 2014

The majority of subscription sites are failing to leverage the power of email marketing for retention and renewals, according to Subscription Site Insider’s new Email Marketing Benchmark Report for Subscription Content. According to data gathered this spring, 37% of subscription marketers are only sending one onboarding email to new subscribers. Furthermore, only 7% are sending four emails, which is our recommended best practice!   The numbers are shocking, especially given the fact that onboarding is easily automated through…