Subscriber Retention
It’s no secret that the most important thing you can do as a subscription merchant is keeping your paying customers happy and coming back for more – keep them renewing, that is! That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.
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Is there a disconnect between marketing and sales in your company? It’s often said that Sales is from Mars and Marketing is from Venus–two planets
The most successful subscription sites are those who retain their members year after year — after all, repeat business is the name of the game.
Many technology companies, and famously Google, have built empires through their ecosystems. A business community or network formed around a company’s mission, assets or products
Once the darling of the early internet, AOL is still working to prove it can profitably operate without its subscription dial-up service. Can a company
It’s no secret that the most important thing you can do as a subscription merchant is keep your paying customers happy and coming back for
The Elder Scrolls is a popular, award-winning Massively Multiplayer Online (MMO) videogame originally developed by Bethesda Game Studios but produced online by Zenimax Entertainment. As
A new subscription offering from Amazon is ruffling a few feathers in the self-publishing arena. Kindle Unlimited allows subscribers to access more than 700,000 titles
With so much many news headlines and outlets, it is hard to stay on top of all of the important subscription industry news. We’ve rounded
Politico Pro is proving that politics-oriented publications can flourish behind a subscription-based business model. With a large editorial team covering 14 public policy verticals, quality
Did you know email marketing is the #1 acquisition tactic for subscription and membership sites? Is your subscription business using the latest email marketing tactics
