In this STAT Pack report, we share a global and U.S. market overview of pay TV usage, market leaders, audience statistics and more.
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Subscriber Retention
It’s no secret that the most important thing you can do as a subscription merchant is keeping your paying customers happy and coming back for more – keep them renewing, that is! That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.
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Understanding the difference between your most valuable customers and those that will not renew, is like separating out the wheat seeds from all the
How much would you pay for a list of leads who are demonstrably interested in your subscription service, are proven subscription purchasers, and are
Launching a subscription business isn’t easy. Pricing your subscription business is another beast altogether. In this article, we explore the six concepts you’ll need
This STAT PACK provides useful data about media usage in the United States, whether you are just curious or are planning 2021 ad spend.
The importance of effective customer service is well understood. But how do you know if you are delivering that? And what channels — phone,
If you’re spending a large amount of time and money to acquire new customers, do renewals really matter? They do, and it’s a matter
Join our panel of executives from J.P. Morgan and BillingPlatform as they share critical insights and techniques that can be used to protect existing
Change is here for the subscription industry. Customer retention is top priority while competition grows and customer expectations shift. So, which trends should be
The key to a profitable subscription business is retention. Here are Subscription Insider’s 30 tips and tricks to improve retention and plug subscriber and
One of your more difficult tasks as a subscription business owner is optimizing your price so you can realize the maximum life time value
Before you can generate new subscribers you’ve got to implement systems to stop your members from quitting. This on-demand seminar is focused on delivering
What are the trends and issues that will impact your ability to get paid by your members and subscribers in 2020? This on-demand briefing
Launching a marketing campaign to support an existing or new subscription business, membership, or product? You don’t need a big marketing budget to get
Understanding the details of subscription marketing for trial offers can make a huge difference in the conversion rates and the lifetime value of your
Does your CFO always say no to your budget requests?Learn what your CFO needs to hear so you can secure budget for your Subscriber
Referrals are one of the most effective ways to generate new subscribers for your site at a very low cost, but not nearly as
Understanding how payments work is a key foundation to selecting the right vendors for your subscription or membership business. This guide will help you
Customer Service, while simple in theory, is quite complex. Keeping customers happy so they can continue to doing business with you is becoming increasingly
Whether you’re new to running customer service or at a growing company that is just building out a formal customer service department, preparing a
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For most subscription content sites, email newsletters are one of the best acquisition marketing channels. But too many sites fail to see past their
Insider Editor Minal Bopaiah was recently a guest speaker on a Webinar for the Specialized Information Publishers Association (SIPA), titled “Profitable Subscription Websites: How
We all know how important keywords are for SEO, and thereby subscriber acquisition. But is that the only function they serve? Peter Figueredo, Founding
One of the strongest retention tactics we recommend is to use Account Updater in your payment processing so that you can automatically update expired
By cleaning up publicly-available SEC data, Equilar Insight generates approximately $20 million a year by selling group subscriptions, priced above $11K/year, to large corporations.
In this marketing sample, In order to lure “window” shoppers back, Angie’s List doesn’t just send a welcome email to email opt-ins — it
The best welcome emails contain two things — the nuts and bolts information a user needs to login, and some marketing and benefit copy
In this Sample, Testing Mom, a site which gives parents the tools, content and support they need to make sure their child is prepared
We just love what The New Yorker is doing this holiday season to increase their renewal rates. The publication is tying its gift subscription
We all know that you should have a user-friendly account management section on your subscription site that lets subscribers cancel online. It’s a much
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Actionable Insight & Advanced Strategies for What's Next.
The keys to growing subscriber lifetime value are often hidden in plain sight.
