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November 24, 2014

Blloon Re-Invents Subscription Model for eBooks

Leave a Comment / Business Media and Publishing, Business Strategy, Industry Announcements, News /

A new app that originated in Germany and is soon coming to America has an interesting pricing model that encourages word-of-mouth subscription registrations. Blloon is an eBook app with a “catalogue of almost one million titles” that offers users a freemium subscription model. The “Free” level requires no up front subscription fees, just registration with an email address. However, the site does have some novel rules around usage; users immediately start with access to 1,000 pages, which…

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Email Marketing for Subscriptions: Benchmarks and Best Practices

Leave a Comment / Business Services, Consumer Services, News, On-Demand Webinars, Subscriber Acquisition, Subscriber Only, Subscriber Retention /

Did you know email marketing is the #1 acquisition tactic for subscription and membership sites? Is your subscription business using the latest email marketing tactics and achieving best-of-breed results compared to your peers? Learn from Minal Bopaiah in this 25-minute on-demand webinar as she walks through lessons learned from our Email Marketing Benchmark Report for Subscription Sites. Minal will explain why email is still a digital publication’s best friend and how to optimize campaigns and lists for maximum effect.

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