March 3, 2015

How to Make Marketing + Sales = More Than 1 + 1

Is there a disconnect between marketing and sales in your company? It’s often said that Sales is from Mars and Marketing is from Venus–two planets in the same solar system but still worlds away. Much has been written on how to better align marketing and sales and the prescriptions usually involve alignment on goals and KPIs and longer term collaboration opportunities.

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Nickelodeon Launches Noggin, A Video Subscription Service for Preschoolers

This Thursday Nickelodeon is launching Noggin, a kid-friendly, mobile, video subscription service for $5.99. Targeted at kids ages 2 to 6, the ad-free app will feature TV shows no longer available on Nick Jr. In addition to reruns of older shows like Blue’s Clues, Noggin will offer educational videos featuring favorite characters like Moose A. Moose and Zee D Bird, Franklin the Turtle and Little Bear. Initially, the app will only be available for iOS, but…

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