Subscriber Retention
It’s no secret that the most important thing you can do as a subscription merchant is keeping your paying customers happy and coming back for more – keep them renewing, that is! That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.
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You win some, you lose some. That’s what Evernote said after publishing a new privacy policy last Tuesday that inspired a media storm and subsequent
Having a well-drafted social media policy can protect your company from employees who post inappropriate or unlawful content on social media. But watch out —
The Subscription Economy Index (SEI) by Zuora grabbed headlines by demonstrating subscription industry revenue is growing four times faster than the S&P 500. While this
When a new member joins your subscription service, publication, or association they go through a three-step process as they mature into (ideally) life-long customers. Robert
Far too many efforts to reduce membership churn fail. Frankly, if you havent clearly outlined the problem, theres no way you can devise an adequate
In this week’s subscription news headlines, Business Insider tells us that Amazon is making non-Prime members pay higher prices at its brick-and-mortar bookstores, Ken Doctor
How many times have you had a great month of recruiting new subscribers, only to see an increase in cancellations a couple of months later?
Who within your company is responsible for subscriber or member retention? All too often, there is no one. Robert Skrob, Subscription Insider Guide to Member
Big bucks, big deals and Brexit are all in the subscription news headlines this week. In addition, YouTube says it is in investment mode, not
As part of a greater restructuring by Dow Jones & Co., the Wall Street Journal is offering voluntary severance packages to a “substantial number” of
