Subscriber Retention
It’s no secret that the most important thing you can do as a subscription merchant is keeping your paying customers happy and coming back for more – keep them renewing, that is! That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.
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Its no secret that the Subscription business world is experiencing a meteoric uprising. Virtually every industry is manifesting its own flavor of the subscription business
Cloud computing company ServiceNow (NYSE: NOW) reported a strong fourth quarter for fiscal year 2016 with subscription revenue of $344.6 million, which represents 41 percent
Nintendo recently announced its plans to launch an online subscription service for its new Switch console this fall. The service will allow Nintendo Switch players
Once your new member buys your subscription, your welcome sequence has two jobs. First, stop your member from canceling the sale and asking for a
With subscription news headlines covering everything from SaaS and subscription boxes to streaming video and solar gardens, 2016 was an interesting year for the subscription
You win some, you lose some. That’s what Evernote said after publishing a new privacy policy last Tuesday that inspired a media storm and subsequent
Having a well-drafted social media policy can protect your company from employees who post inappropriate or unlawful content on social media. But watch out —
The Subscription Economy Index (SEI) by Zuora grabbed headlines by demonstrating subscription industry revenue is growing four times faster than the S&P 500. While this
When a new member joins your subscription service, publication, or association they go through a three-step process as they mature into (ideally) life-long customers. Robert
Far too many efforts to reduce membership churn fail. Frankly, if you havent clearly outlined the problem, theres no way you can devise an adequate
