Subscriber Acquisition
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We all know that you should have a user-friendly account management section on your subscription site that lets subscribers cancel online. It’s a much better
Two weeks ago, I wrote about how to save journalism, advising that some sections of newspapers — like sports — should be broken out into
Amazon’s Prime subscription offering is unique — it offers free shipping, streaming videos and access to a Kindle library, all for $79 a year. We
Last holiday season, more than $32 billion worth of gifts were sold online to Americans, including gift subscriptions to sites such as Angie’s List and
It’s almost Labor Day, which means it’s time to start thinking of your holiday marketing campaigns. Last holiday season, Americans bought $32 billion worth of
New figures released by Spotify show that the subscription music streaming service makes 83% of its annual revenues from subscriptions — that’s a little more
Katie’s Cards — a subscription ecard company — is the case that proves you can make money from exceptionally high quality content, even in a
The eCard industry is pretty flush with free product, but U.K.-based eCard site Katie’s Cards is turning a profit with paid content and subscribers across
I recently wrote about how radio aggregator apps are competing with subscription music services like Spotify and Pandora. On the same day, Robert Andrews of
Yesterday evening I was lucky enough to attend Neiman Journalism Lab’s Happy Hour here in Boston. (Is there anything better than drinks and conversation with
