It’s almost Labor Day, which means it’s time to start thinking of your holiday marketing campaigns.Last holiday season, Americans bought $32 billion worth of goods online, including subscriptions to sites like Angie’s List and The Wall Street Journal. Were you part of that hefty revenue pie?If not, you’re going to want to ask yourself, “Are my free and paying users even thinking of a subscription to my site as a gift for their loved one?”Many may not, but special holiday branding and tags (such as those below) can help.
You can also increase your gift subscription sales by letting free users create a “wish list” they can email or share on social media to alert friends and family that they’d love a subscription to your site.Or, take a page from The New York Times’s playbook and create a vanity URL for Cyber Monday. Just make sure the URL re-directs after the Cyber Monday promotion is over, as there’s still plenty of time for consumers to buy your gift subscription for other friends and family.Of course, retention and renewals can be tricky with gift subscriptions. So before you launch your campaign, check out on the five marketing tips and three operational tactics you should employ in this week’s How-to article on our sister site, Subscription Site Insider.