Subscriber Acquisition
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When site-hopping on the Internet, I came across this problematic overlay on the MarketingProfs site: Now, as far as overlays go, there’s nothing really wrong
I admit I missed it. Between prepping for DataContent and getting ready for our re-launch (Subscription Site Central will become Subscription Content in November), I
While the World Wide Web Consortium’s (W3C) talks to develop a blanket Do Not Track policy is falling apart, a combination of factors are leading
This past week, I had the privilege of speaking and attending DataContent 2013 in Philadelphia and hosted by SIIA and our parent company, InfoCommerce Group.
Real estate listings are almost always a profitable venture online, and almost always supported by advertising. But IndiaProperty.com is unique in its ability to sell
While I’ve routinely bashed social media for being a poor conversion tactic for subscription sites, there are reasons to still engage on social media. One
Any smart subscription site owner knows the need to diversify revenues — and live events can perform double duty by providing strong branding and marketing
Since it’s rarely a good idea to make subscription revenues your only source of revenues, savvy digital publishers know that live events are a great
When it comes to best practices, auto-renew has long been the favored child for increasing retention rates. However, print subscription marketers often tell me they
There’s a lot of mixed messages floating around about tablets. GigaOm just published an article “Why tablet magazines are a failure,” in which the author
