The Death of Cookies and the Future of Audience Tracking for Subscription Sites
While the World Wide Web Consortium’s (W3C) talks to develop a blanket Do Not Track policy is falling apart, a combination of factors are leading digital companies to invent more sophisticated tools for audience tracking. One, Mozilla and Microsoft separately announced plans to abandon cookies. Mozilla said the upcoming release of Firefox will block third-party cookies by default. Microsoft said that it, too, will block third-party cookies, and it looks like Google is adopting a similar…
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