Since it's rarely a good idea to make subscription revenues your only source of revenues, savvy digital publishers know that live events are a great way to both build brand awareness and diversify revenue streams. However, an events revenue stream will only be as successful as the marketing that goes behind it. In this week's Members-Only How-To on Subscription Site Insider, we detail how to market live events to both subscribers and non-subscribers. And the first step…...
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