While I've routinely bashed social media for being a poor conversion tactic for subscription sites, there are reasons to still engage on social media. One reason is that it can help drive new traffic to your site. It's also a great referral tool. That's why this test from The Huffington Post is so interesting. Data editor Andrei Scheinkman and programmer/journalist Aaron Bycoffe recently tested which version of Twitter and Facebook share buttons work best: big, brand-colored…...
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