Product Development

The subscription products we develop and build are our reason for being.  We build them to offer subscribers and members something they need or want, that we love to provide.  But while the inspiration for creating a new product is all around us, the mechanics of defining, developing and launching that membership or subscription product are both complex and daunting. We have you covered, from know-how to help beginners to articles keeping you up on the latest trends and developments for enhancing and growing exceptional subscription products.

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Twitter announced they would acquire Scroll, an ad-blocking service that provides a cleaner, more streamlined experience for online readers and publishers.
Substack recently announced it raised $65M in Series B funding to expand the paid newsletter platform.
Grover raises $71M for consumer electronics subscription biz, Charter pays $19.2M for tricking customers into switching ISPs, USA Today lost 50% of print sales last
American Aires, a nanotechnology company that creates products that reduce the effects of electromagnetic radiation, is launching a subscription program.
Short-term rental provider Mint House, who provides rental housing to business travelers, has launched an annual subscription service for “digital nomads.”
13K Spotify artists made $50K in 2020, MoviePass could make a comeback, Coca-Cola launches vending machine subscriptions in Japan.
The New York Times A/B tests 29% of its headlines, the U.S. box office lost 80% of revenue last year while streaming soared, and TikTok
We’re seeing a total revolution in the consumer economy. Today’s customers aren’t just choosing brands based on price or products; they’re choosing brands that make
Chip and Joanna Gaines are expanding their popular Magnolia brand to include two new candle subscriptions, which launched last week.

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