Product Development
The subscription products we develop and build are our reason for being. We build them to offer subscribers and members something they need or want, that we love to provide. But while the inspiration for creating a new product is all around us, the mechanics of defining, developing and launching that membership or subscription product are both complex and daunting. We have you covered, from know-how to help beginners to articles keeping you up on the latest trends and developments for enhancing and growing exceptional subscription products.
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Five-on-Friday this week explores reducing subscriber churn, how second screen behavior differs by geographic region, chat-bots and your subscription business, the subscription model and marketing
The subconscious is a very powerful influence in our day to day lives. We walk around every day with our subconscious making decisions for us
At last week’s Sun Valley tech conference, YouTube offered vague details of its upcoming over-the-top TV service, a subscription product called Unplugged which is due
This week’s subscription news headlines include online video surges, automation, ad blockers, subscription box marketplaces, big banks, executive metrics that matter and mobile payments along
Last week Google acquired video software start-up Anvato. Under the deal, Anvato will join Google’s Cloud Platform team, allowing them to provide high quality, live
Inspired by the colors of summer, Five on Friday this week is all about color. We explore what a HEX Triplet is (and why it’s
The Boston Institute for Nonprofit Journalism (BINJ) has tried a host of revenue sources to fund its operations to do quality reporting on social justice
Yesterday Amazon-owned Audible announced the launch of Channels, a short-form audio subscription service that will bring news, entertainment and original programming to the world of
Five on Friday this week explores how product managers are doing more and working weekends, building better mobile products, choosing the right social media marketing
Russell Perkins, our Subscription Insider Guide to Data Strategy, is excited about the OPEN Government Data Act. And why not? This proposed bill will mandate
