In this weeks edition of Five on Friday, Forbes Agency Council outlines strategies to overcome ad blocking, Winnipeg Free Press uses micropayments as a top-of-the-funnel strategy, Harvard Business Review explores how sales teams are impacted when companies transition to subscription models, Associations Now discusses the benefits of monthly subscriptions, and Hubspot shares customer service secrets from beauty brand Glossier.
LinkedIn, Slack, DropBox, Pandora, Spotify, and just about every mobile video game are generating revenue despite a business model that includes most of their customers using their services for free. Clever developers and content producers have learned that attracting A LOT OF customers can be as important as attracting PAYING customers. And the most clever are finding innovative ways to derive real value from the users who pay nothing at all.
If you operate a subscription or membership business - regardless of subscription vertical, industry, consumer focus, or transaction volume - your revenue is impacted by payment trends and market dynamics happening right now. This on-demand online seminar will help you understand payment trends that will impact your business in 2018. it will also walk through the tactics and best-practices subscription merchants should employ to mitigate the negative impact on your profitability from these trends.
A few years ago, House of Kaizen created an experiment that unlocked 4-million-dollar incremental revenue over a year for a subscription client. Since then, they have replicated this winning formula multiple times driving incremental growth for numerous clients. Mathilde Boyer shares the key principles to their winning formula that they apply to get there.
The FTC just filed a suit against 59 corporations and three individuals for violating the FTC Act and the Restore Online Shoppers Confidence Act (ROSCA) for deceptively selling products on 87 websites through free trials that converted to recurring charges on consumers credit cards. Lisa B. Dubrow, Esq, partner at Dubrow & Bhonslay and Subscription Insider Guide to Regulation and Compliance, explains.
Last month Pew Research Center issued its annual newspaper fact sheet, outlining the state of newspapers in the U.S. In this report, well share their results as well as examples and other research that support the overall trends. As the saying goes, we have good news and bad news. Circulation is down overall, as is advertising revenue and newsroom staff counts, but circulation revenue is up and digital readership and revenue are increasing. Lets dive a little deeper into the numbers.
Most subscription company owners and managers tell me theyve already built a new member onboarding program and it didnt improve their subscriber churn rate. Robert Skrob, our Subscription Insider Guide to Membership Retention, has a fix for that. He shares his copywriting formula for welcome campaigns that make big improvements on subscriber churn, sometimes cutting 30-day churn rates in half.
Companies that still think of their billing and payment systems as back-office financial tools are putting themselves at a disadvantage. In reality, a subscription billing system is a strategic weapon that helps you compete effectively and win. With an agile and effective billing and payment platform, you can open up all sorts of new possibilities. You can create, package and price your services in innovative ways that your flatfooted competitors cant hope to keep up with.Businesses love it too, because it gives them recurring revenue and a predictable way forward. With a subscription model, a company can more readily calculate the lifetime value of its customers,…
MPP Global, the UK-based company that created eSuite, an e-commerce digital monetization platform for publishing and media, TV and entertainment, sports and retail, has raised $15 million (£12m) in a Series B funding round from Albion Ventures and Grafton Capital. MPP Global has worked with media organizations including the Winnipeg Free Press, News UK, Daily Mail Group, and L 'Equipe. Most recently, MPP Global worked with McClatchy as the company makes its shift to becoming a digital-first publisher.
Revenue signals go way beyond renewal and churn KPIs. In order to maximize potential revenue, you need to get under the hood of your subscription product or service to understand revenue-related data. These revenue signals are in your billing, product, and customer data and they show where your subscription business is at risk for lower revenue or where you losing potential revenue opportunities. In this on-demand seminar, you will learn what to look at in your own data and analytics, what learnings you can glean from each revenue signal, what actions your subscription business should think about taking, and most importantly, the revenue impact of acting or not acting on each signal.