In addition to our subscription news stories, there were some fascinating headlines this week: LinkedIn will launch a weekly podcast about work called "Hello Monday," The New York Times is testing a tougher paywall, and YouTube Live has grown to over 1 million subscribers. Also this week, Gov. Andrew Cuomo is trying to woo Amazon back to New York, Medium takes down its paywalls for Twitter users, and JCPenney shuts down its subscription service.
When you look at user demand for news on mobile devices, you find hunger and satisfaction. Well, you find some hunger and a lot of satisfaction. In a landscape of free online news, the news app business model that succeeds will be the one that sells something special. The good news is that there is a (small) market for online subscription news, and publishers can make a living serving that market based on features such as excellence, highly valued content, and community.
Five on Friday, June 19, 2020: Reuters Institute for the Study of Journalism's 2020 Digital News Report, retweeting responsiby, and new Snapchat features
Hurricane Harvey has been stealing the headlines this week, but that hasn't stopped subscription companies from making the news. In this week's subscription news, Mark Zuckerberg said Facebook won't take a cut of publisher subscriptions, CBS Corp. moves to acquire Australia's Network Ten, and Amazon slashes Music Unlimited prices to woo student subscribers. Also this week, Blue Apron is hit with multiple class action lawsuits, the legal battle between Benchmark and Uber's former CEO Travis Kalanick heats up, and the Washington Post uses AI to maximize the effectiveness of native ads.
Looking for an escape from the tragic news and heated politics of the week? Check out this weeks Five on Friday, chock full of ideas and tips for you to grow your subscription business. In todays edition, Digiday explores how publishers are moving away from vanity metrics like pageviews and toward loyalty metrics like time spent on site. Also this week, the Hollywood Reporter looks at who is winning the streaming video war, Shopify offers five creative ways to promote a product, Marketing Profs shares tips on how to get a high search engine ranking, and Marketing Tech News shares five strategies for fighting ad blockers.
Quartz is up for sale, Apple said "no, thank you" to Quibi, and GoPro and Bloomberg Media are focused on subscriber growth.
Offering a subscription trial is often the most debated and discussed topic for subscription businesses. No matter how much experience your team has, the best course of action is to begin with a well-informed plan based on your answers to the questions here.
We cant replace the anticipation of the final season of Game of Thrones, but in this weeks edition of Five on Friday, we hope to peak your interest with some fun facts about GoT. We will also share some fascinating findings about the future of subscriptions from Zuoras The End of Ownership report, the Boston Globe becoming the first newspaper to have digital subscribers outweigh print subscribers, how some magazines have survived a life without print, and the new trend toward emotional advertising. [Have a topic to suggest? Email me at email@example.com with your ideas!]
Though Gannett touts a strong first quarter, the media organization posted decreased revenue and a $142.3 million net loss.
In this week's subscription news, Amazon agrees to acquire Eero to help customers connect to their smart home devices, Medium buys The Bold Italic, and Sling TV is now the largest live streaming TV provider. Also this week, Apple hits publishers hard with a 50 percent revenue split for Apple News, Fiverr plans to acquire content marketing platform ClearVoice, and TechCrunch launches its first subscription product.