Data collection is hard. Data normalization is hard. But there's still no substitute for it, something Google has learned the hard way. Russell Perkins, Managing Partner of InfoCommerce Group and Subscription Insider Guide to Data Strategy, explains why data subscription providers should have the upper hand compared to Google.
If you operate a subscription or membership business - regardless of subscription vertical, industry, consumer focus, or transaction volume - your revenue is impacted by payment trends and market dynamics happening right now. This on-demand online seminar will help you understand payment trends that will impact your business in 2018. it will also walk through the tactics and best-practices subscription merchants should employ to mitigate the negative impact on your profitability from these trends.
Subscription management and recurring billing platform Chargebee has added email notifications to its offerings for subscription companies. With the new email notifications, companies can contact their customers directly about transactions such as reminders about auto-renewing subscriptions, credit card expiration dates, pending refunds, unpaid invoices, completed payments, cancellations, and more. Companies can segment their customer audiences and then personalize branded messages to better engage their subscribers.
Given the current scrutiny of subscription-based recurring billing programs, particularly in California, marketers should take the time to re-examine their auto-renewal programs. Lisa B. Dubrow, Esq, our Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, explains.
While newspaper advertising revenue continues to plummet, some in the industry are looking for a new proportion of subscription revenue to ad revenue. Thats based on recent reports that digital subscriptions -- and digital revenue -- are on the rise. Add in continued confidence in newspapers, especially in an unsettled age of fake news, and maybe, just maybe, a viable news business model is emerging.
A few years ago, House of Kaizen created an experiment that unlocked 4-million-dollar incremental revenue over a year for a subscription client. Since then, they have replicated this winning formula multiple times driving incremental growth for numerous clients. Mathilde Boyer shares the key principles to their winning formula that they apply to get there.
This has been a whirlwind week for Subscription Insider, as we return from LA after our latest Subscription Payment Bootcamp. It was great to meet some of you! Meanwhile, we were working on todays Five on Friday to give you some great resources for growing your business. In this weeks edition, Shopify shares time management apps to help you better balance your life, Vindicia explains three customer acquisition costs to remember, Hubspot offers tips for setting achievable sales goals, we learn four lessons from Time Inc.s attempt to cut $400 million in costs, and Iterable tells us what to look for when choosing an email service provider.
The top complaints about email: Too much, too aggressive, too irrelevant, too repetitive, too busy. Here are data-based tips to tackle these problems and retain subscribers.
It is reported that a bill in the State of California, California SB 313, is deemed likely to pass. The law would require new rules for companies offering trials and recurring subscriptions and memberships. Lisa B. Dubrow, Esq., partner at Dubrow & Bhonslay and Subscription Insider Guide to Regulation and Compliance, explains.
Red, White, and Blue: How Wine Subscription Businesses Are Striving to Meet New Demand While Fighting Archaic State Laws and Regulations
Red or white, rose or sparkling, wine is Americas new trendy drink. It is being embraced by younger drinkers, who are also those most likely to want experiment with new tastes, making them ideal potential customers for subscription wine clubs. But outdated blue laws make it hard for retailers to ship wine across state lines. Heres how online wine merchants are satisfying the demand while working through (and around) the regulatory bottlenecks.