Don’t forget the “Forgotten Funnel” at the back end of your business to keep a healthy volume of loyal, paying customers. Here then are 25 reasons why a payment might be declined in your subscription-based business. Gravy.io’s Casey Graham outlines strategies to recover all 25 of them.
Casey Graham is the Co-Founder and CEO of Gravy Solutions, the leading payment recovery solution for recurring revenue companies. Prior to launching Gravy, Casey started, grew and sold three companies, including the Rocket Company which earned a spot on the Inc 5000 list three years in a row. Casey’s passion for entrepreneurship and bold vision for leadership are the driving force behind his energetic and engaging presence. He is releasing his first book in the Fall of 2021 titled “The No BS Small Business Book: How to Win When Most Fail”.