Danielle is a strategic technology marketing executive with over 15 years of experience in scaling and fueling global expansion for growth-stage payments, risk management, and mobile companies. As SVP of Marketing at Recurly, Danielle leads all aspects of marketing including brand, communications, and demand generation with the focus on developing strategies that build a strong brand and catapult revenues. Prior to Recurly, Danielle was VP of Marketing at Feedzai, where she expanded field marketing and online demand generation programs to 12 countries on 4 continents. Before that, Danielle launched dLocal and its cross-border payments platform in the US, LATAM, MENA, and APAC, establishing the company as the partner of choice for numerous global brands including Amazon, Avast, Booking.com, GoDaddy, Didi, TripAdvisor, and Uber. Earlier in her career, Danielle led marketing at an alternative payment and billing provider, PayNearMe, and mobile publishing platform, Trilibis.
In this article, we’ll discuss winning member-centric strategies used by two popular D2C brands to tackle challenges and fuel tremendous growth.