At Subscription Show 2019, we'll show you the latest on subscription-centric strategy, recurring payments, acquisition, retention, analytics and subscription technology. Get the industry connections you need, and actional information you can put into action, to grow your recurring revenue, membership or subscription business. Get the list of why you should attend here.
Dhar Mann, CEO of LiveGlam, will be presenting at Subscription Show 2019 leading an informative session in our Subscriber Acquisition track on Referrals, Affiliates And Influencers: How We Grew From $600 To $20m In 3 Years. Subscription Show 2019 is the conference to be at to stay on top of the latest trends impacting your recurring-revenue business and connect with the people and companies that can help both you and your business grow. Get the preview of Dhar's session here.
Before we head into the Memorial Day weekend, we want to take a moment to honor the service men and women who made the ultimate sacrifice to serve their country. Thank you. Now onto subscription topics. In this edition of Five on Friday, we look at some of the pitfalls of using free trials, Washington Posts Arc Publishings new subscription tools, the latest thinking about reader comments, the exploding online dating market and Adobes path from $200 million to $5 billion in recurring revenue.
May is halfway over and the month has already been filled with announcements, financial reports, mergers, acquisitions and other subscription news. Here are a few features that intrigued us this week: Conde Nast sells Golf Digest to Discovery Inc., publishers are finding new ways to foil readers who refuse to pay to play, Apple releases a new Apple TV app in 100+ countries, Googles new privacy rules are raising eyebrows, and Hubspot shares marketing terms every subscription business should know.
The FTC has acknowledged that food delivery services can be a convenience for people with busy lives and that a free trial offer can help people decide which service they want to use. But subscription service providers also need to comply with ROSCA and other state and federal laws.
Although 69% of marketers say that conversions are their top priority, the fact is that a typical good conversion rate only hovers around 3%. That means putting a lot of work into making those conversions. Here are some ideas for getting it right.
Last week, the Federal Trade Commission took a bite out of healthy snack box company UrthBox and CEO Behnam Behrouzi, when it settled a complaint with the FTC for deceptive business practices. In the nine-page complaint, the FTC alleges the San Francisco-based company failed to disclose that customers were given incentives in exchange for positive online reviews, and they did not adequately disclose key terms of their free trial auto-renewal program to new customers. UrthBox will pay $100,000 to the FTC to compensate customers deceived by the free trials.
Last week Lisa B. Dubrow, Esq. reported on anticipated new rules to be issued by Mastercard based on an announcement Mastercard made on January 16th, modified on the following day. There were still outstanding questions. Today's update further clarifies the Mastercard announcement including what types of companies these rules impact and when they go into effect.
Subscription Insider announced today its Call for Speakers for Subscription Show 2019. Subscription Show 2019, an industry conference focused on the business of subscriptions, will be hosted at the Seaport World Trade Center in Boston, MA, Nov. 4-6, 2019. Subscription Insider will be accepting speaker proposals through February 1, 2019.
Subscription Insider announced today the launch of a new industry conference, Subscription Show 2019. Subscription Show 2019, an industry conference focused on the business of subscriptions, will be hosted at the Seaport World Trade Center in Boston, MA, Nov. 4-6, 2019.