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For most subscription content sites, email newsletters are one of the best acquisition marketing channels. But too many sites fail to see past their conversion
Despite all the hand-wringing that launching a metered paywall can induce among ad-supported news sites, it looks like they’re actually pretty good for revenue growth.
If you’ve checked out our Case Study on Equilar Insight, you’ll see that the company is incredibly savvy at taking public data and selling it
After a 20-month suspension and a lengthy lawsuit, Android users in Taiwan will be able to buy paid apps again through Google Play. In June
Trend-jumping, while almost universally endorsed by marketing gurus, is a risky business tactic. Just look at The Atlantic and their foray into native advertising. The
Mergers & acquisitions take time — both before and after the sale. But subscription websites looking to sell shouldn’t feel they have to submit to
I serendipitously came across this PPC ad for National Geographic through Google, which automatically inserted my email address into a conversion box for newsletter sign-up:
TeamSnap has definitely found an interesting and profitable niche — team sports managers and coaches who are tired of phone trees, paper sign-up sheets, and
Here’s another story I didn’t see coming. TED has just launched TED Live, a paid membership site for subscribers interested in viewing their annual conference
The New York Times Company announced this week that it plans to sell The Boston Globe, along with other New England properties, including Boston.com, The
