One of our favorite best practices is to trigger “save attempts” on site visitors that abandon your shopping cart for online subscriptions or other paid content products.
But knowing when and how to initiate these save attempts requires finesse and a certain amount of restraint. That’s why we’re happy that Tod Cooperman, President of ConsumerLab.com, will be speaking on this important topic at Subscription Site Summit.
ConsumerLab set up its “save attempts” protocol a year ago. At the time, the company assumed a 1% conversion would be impressive since automated emails are a rather low-cost method for acquiring interested visitors who are hesitating.
But ConsumerLab happily found that with just two automated emails, they saw a 3% conversion rate when they offered a 30% discount from the original subscription price.
To set-up the program correctly, the site had to break its conversion funnel into two parts and capture email addresses prior to credit card payment with the use of a strategically-timed overlay.
But you’ll have to come hear Tod talk at Subscription Site Summit to get the full story on ConsumerLab’s “save attempts” program — including exactly when those triggered emails should go out and how many.