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April 4, 2013

PitchBook Generates $12M-$15M through VC and PE Information Database

Business Media and Publishing, Business Strategy, Case Studies, Data and IoT, News, Paywall, Revenue and Sales, Subscriber Acquisition, Subscriber Only /

Directories and databases can be one of the most lucrative online subscription businesses, especially for B2B information. In this Case Study, John Gabbert, CEO & Founder at PitchBook, spoke to us about how the site gets its killer content, pricing group subscriptions, and the downloadable reports that are their best lead gen device for live demos.

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Case Study Lessons: With Hard Paywall Sites, Use Downloadable Reports to Generate Traffic and Leads

Business Services, News /

The preference for metered paywalls usually stems from fear of losing SEO traffic with a hard paywall. Yet, there are some sites — particularly B2B information publishers and Big Data sites — that are not conducive to metered paywalls. For those publishers that need (or prefer) to lock up their quality content, we recommend you take a look at PitchBook. The B2B research firm and data-driven subscription site doesn’t let much out. There’s no free trial…

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