Case Study Lessons: With Hard Paywall Sites, Use Downloadable Reports to Generate Traffic and Leads
The preference for metered paywalls usually stems from fear of losing SEO traffic with a hard paywall. Yet, there are some sites — particularly B2B information publishers and Big Data sites — that are not conducive to metered paywalls. For those publishers that need (or prefer) to lock up their quality content, we recommend you take a look at PitchBook. The B2B research firm and data-driven subscription site doesn’t let much out. There’s no free trial…
