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Site license and group subscription sales are often advantageous for most subscription sites — they allow publishers to expand their market to those who are
I’ve written before about how smart subscription marketers will tie their year-end renewal efforts to a gift subscription offer. This technique does double duty by
The #1 refrain I seem destined to repeat to news editors is to understand the difference between new media and print when creating content. Just
Last September, The Australian launched a campaign with three introductory digital offers in order to garner more digital subscribers. This month, the newspaper reported that
In order to stay relevant and solvent, newspapers are taking to diversifying their revenue streams through more than just advertising and circulation. Just this past
Customer lifetime value is an important metric because it allows you to estimate the ROI on your marketing spend, explained Bakley Smith, CFO of TestingMom.com
After announcing its acquisition of Capital New York last week, Politico says it’s looking to start a high-end subscription for Capital, which focuses on media,
Back in May, the Association of Magazine Media (still using its old acronym MPA) released suggested metrics for tablet editions of magazines. This week, Adobe
I once gave a talk where someone asked me “What’s the best color for a button?” I remember mumbling something about red and orange doing
Market research used to be a prohibitively expensive endeavor, especially for independent publications. But online survey software has made market research, industry benchmarking and even
