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I once gave a talk where someone asked me “What’s the best color for a button?” I remember mumbling something about red and orange doing
Market research used to be a prohibitively expensive endeavor, especially for independent publications. But online survey software has made market research, industry benchmarking and even
Newcastle Investment Corp., a real estate investment trust, acquired Dow Jones’ Local Media Group from News Corp. for $87 million last week. While that may
Consumer magazines like People have been stalwarts in the print industry, only adopting digital editions recently, and mostly because of the tablet. And People was
A few weeks ago, I wrote about how paid discovery through recommendation engines can be a powerful alternative to PPC for subscription content sites. I
In our 2013 Online Subscription Benchmark Report, we documented how international markets are sometimes even more ripe for online subscription sales than the US or
This past April, SimpleK12’s Director of Sales & Marketing, Lisa Greathouse, gave a killer presentation at our Subscription Summit on how this professional development site
While everyone knows that word-of-mouth is the best marketing out there, very few subscription sites take advantage of such endorsements with a formal program. SimpleK12,
So for those of you who have been skeptical of my advice that sending a paper renewal notices is a best practice for boosting your
Now that Labor Day is over, it’s time to put away those summer whites and get ready for the holiday sales rush. Many subscription sites
