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A few weeks ago, I wrote about how paid discovery through recommendation engines can be a powerful alternative to PPC for subscription content sites. I
In our 2013 Online Subscription Benchmark Report, we documented how international markets are sometimes even more ripe for online subscription sales than the US or
This past April, SimpleK12’s Director of Sales & Marketing, Lisa Greathouse, gave a killer presentation at our Subscription Summit on how this professional development site
While everyone knows that word-of-mouth is the best marketing out there, very few subscription sites take advantage of such endorsements with a formal program. SimpleK12,
So for those of you who have been skeptical of my advice that sending a paper renewal notices is a best practice for boosting your
Now that Labor Day is over, it’s time to put away those summer whites and get ready for the holiday sales rush. Many subscription sites
Press+ announced yesterday that they’re launching a new time-based metered paywall for online videos, in an effort to help online publishers monetize video, a content
Earlier this week, I wrote about three great tips for mobile-optimized emails, an important topic for any subscription content site since email is the most
We love this onboarding email for one big reason — it’s ultra-personal. That’s conveyed not only by the From name of a real live person,
Last year, I wrote about A Story Before Bed, an innovative interactive storybook service for kids and grandparents. But they’re not the only player in
