Don’t Just Segment Your Customers, Segment Your Customer Service Teams
Smart subscription marketers are constantly talking about the importance of segmentation — whether it’s email lists or subscribers. And segmentation is important for hitting your prospects with the right offer at the right time and for skillfully waking up those “sleeper” accounts. But what about segmenting your customer service teams? That’s what The Financial Times is doing. FT’s executive vice president Jocelyn Cripps, a speaker at the Media Marketing Strategies conference (just click on that ad to…
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