I’m *so* tired of talking about Facebook. But nevertheless, here I am, writing about it for our illustrious readers, making sure you know where you stand with this ubiquitous social media platform that seems exceptionally poorly designed for any kind of monetization.The Pew Research Center just published an infographic highlighting some interesting stats about Facebook. Of note is the fact that 64% of American adults are on Facebook, and 30% of US adults get their news on Facebook.This may make you think that having a Facebook page is of critical importance. But wait!Only 34% of Facebook users follow a news organization or reporters. And 78% of Facebook users say they get their news while their one the site for other reasons.So clearly, Facebook users are looking to engage with news and information brands in any meaningful way when they’re on Facebook. In fact, Facebook is the least favored business channel by marketers according to new research by Forrester.What does that mean for you, the subscription marketer?Use Facebook as part of your brand awareness efforts (remember, the average consumer needs about eight marketing “touches” before buying). Do NOT think of it as part of your conversion or sales funnel.For that reason, having a Facebook page and monitoring dialogue and audience engagement is not as critical as having share buttons on your free content and posting your free content. According to the Pew report, consumers interact with news stories on Facebook most often by simply viewing the headlines (66%) or then clicking through to read the story (64%). Only 43% share links and only 32% are discussing news topics with others on Facebook.If you’re interested in more ways to leverage Facebook for paid content, check out our member resources below.