Timing is Everything When It Comes to Email Marketing

While journalists are deadline-driven, the old model of informing consumers first thing in the morning may be dying. Digital publications may need to adopt
While journalists are deadline-driven, the old model of informing consumers first thing in the morning may be dying. Digital publications may need to adopt a more "evening news" approach to engaging with audiences, as numerous studies show that prime-time viewing now includes computer and tablet-viewing. These lessons should also inform your email marketing strategy. A new analysis by Retention Science found that timing -- from hours to days -- can significantly impact eCommerce sales. And while…...

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