Usually, most marketers create a marketing offer, decide which channels to execute on, assemble the creative, and then monitor execution. But this is a tremendously inefficient system, as advertising agencies have known for years.Marketers can learn a thing or two from ad agencies, who use Creative Briefs to summarize the key facts and copy for any product, and then use that one-page Creative Brief to inform all their campaigns for that product.The beauty of creating a Creative Brief is that it puts everyone on message, minimizes thinking and communication time to staff members, and can be used over and over again. That’s critical for subscription sites, where retention campaigns require that sort of consistency in message. And when you combine Creative Briefs with Tactical Blueprints — instructions for carrying out a campaign on any one marketing channel — you can ensure that interns are executing on a marketing director’s ideas appropriately.That’s why Subscription Site Insider has created a one-page Creative Brief template for subscription sites. You can download it today when you join Insider and read our How-To on Saving Time with Creative Briefs. As a bonus you’ll also get a sample Tactical Blueprint for social media marketing.