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By Minal Bopaiah Unlike The Washington Post, The Boston Globe’s new owner John Henry has kept a rather low profile since acquiring the site last
By Minal Bopaiah I’ve written before about the importance of subscription content sites finding alternatives to cookies. For one, Europe has announced stricter laws requiring
By Minal Bopaiah A new report predicts that subscription sales for streaming music will double by 2017, but profitability will be nearly impossible for most
By Minal Bopaiah News and information publishers used to have it simple. You chose a medium and then published your information according to that medium’s
By Minal Bopaiah Once you’ve got the basics of landing page and paywall design down, it’s a good idea to test a few additional ideas
Looking for some new ways to boost your subscription sales? Let’s re-examine your landing page, then! In this 30-minute video, Insider Editor Minal Bopaiah will
By Minal Bopaiah Quick on the heels of the subscriber acquisition deal Spotify made with The Times, The Sun announced plans to acquire more subscribers
By Minal Bopaiah How long can you expect your annual subscribers to stick with you? Most digital subscription companies have a hard time estimating that
By Minal Bopaiah Music streaming site Spotify has struck a deal with News UK to offer a year of free music to subscribers of The
By Minal Bopaiah Earlier this week, Re/code and The Atlantic published articles claiming Facebook was beating out Google in sending referral traffic to content sites.
