NYT Now’s Brilliant UX Design Optimizes for Mobile App Conversions
By Minal Bopaiah In case you didn’t hear (really, you didn’t?), The New York Times launched two new subscription packages, NYT Now and Times Premier. We’ve already covered the pricing and strategy for these two plans, but this weekend I got to download and play around with the NYT Now app, evaluating its conversion points on mobile. A few great marketing tactics on the app: Asking for permission to send push notifications. Push notifications are a great way to…
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